To get the best results, make sure that you’re sending review requests on a regular basis. All the customer has to do is click the link and leave a review. Just send review requests email and texts that link directly to your Facebook business page. Luckily, there’s a way to make the process quick and easy for the customer. After all, who has time to go and find your business’s Facebook page? A happy customer might say they’re willing to leave a review in person but might forget to do it as soon as they leave your store. The harder the process of leaving a review is for the customer, the less likely they are to actually do it. Want to collect more recommendations on Facebook? Here’s how you can get started. How to ask for recommendations on Facebook That means the more reviews your business gets, the greater the likelihood of potential customers discovering your Facebook profile. However, these three factors of affinity, weight, and time decay still hold great importance in determining what shows up in users’ News Feeds.įacebook reviews affect two of these three factors: affinity and weight.

The more time passes, the less importance EdgeRank gives to the interaction.įacebook's proprietary algorithm has gotten more and more complicated over the years. This factor measures how long ago the customer’s interaction with your business took place. For example, a review with a photo or a video is a more important interaction than a plain-text review. Facebook sees some interactions as more important than others. Weight measures the importance of each different interaction. The more they interact with the page, the more likely it is that you’ll show up in their News Feeds. The algorithm was based on three factors:Īffinity measures how much the user has interacted with your page in the past. In its early days, Facebook had a proprietary algorithm called EdgeRank which determined what content showed up on users’ News Feed.

Facebook beta rating